The House
ALEXANDER DUVAL
A discipline of scent, not a product.
Est. Dublin — Continued in New York
A life shaped by scent.
I was born in Dublin, Ireland — in a place where air carried weight, memory, and time. My parents had moved there from America long before I understood what that meant.
My father worked at a whiskey distillery — not as a master, not as a name anyone remembered, but as a man who showed up every day and did the work. Quietly. Consistently.
When I was a child, I followed him there.
Warm oak. Fermented grain. Sweet, dark, almost burning air. The silence of barrels. The weight of time.
That place stayed with me.
My mother raised us — four sisters and me — with a discipline that never needed to be spoken. My father worked. My mother held everything together. Somewhere in between, I found myself spending more and more time at the distillery.
In many ways, I grew up there.
The beginning of precision
When we returned to America, I already knew that scent was not just smell — it was structure, memory, identity. Years later, I completed my formal training in perfumery in Paris.
I knew exactly who I was going to become.
Behind the curtain
I began working with established perfume houses — quietly, without a name, without visibility. Italian. French. Some of the most respected in the industry. I still work with them today.
I build compositions. I design olfactory structures. I shape fragrance identities.
But I cannot name them. That is the nature of the work.
The moment of creation
There comes a point when precision is no longer enough. You stop working for others. And you begin to build something of your own.
Today, I am opening my first house in New York.
Not a brand. A house.
A place built on discipline, restraint, and time.
The work continues
I am currently developing my first creation — not as a product, but as a statement.
It has been in development for months. And it will be ready only when it deserves to exist.

Alexander Duval
Founder
Alexander Duval is not a perfumer in the traditional sense.
He is a constructor of presence.
Each composition is built slowly —
through restraint, precision, and obsession with detail.
No trends. · No seasonal releases. · No excess.
Only what deserves to exist.
Origin
Born between
two worlds.
Irish heritage and New York discipline.
Raw materials sourced with intention.
Every note placed with control.
Nothing rushed. · Nothing accidental.

“Precision is our only indulgence.”
Manifesto
This is not mass production.
This is controlled creation.
A house built on discipline.